Across a sparkling awards night held at Hamilton Racecourse in Scotland, there were a total of 15 awards handed out to the racecourse industry by Love Island star Chris Hughes. For the second year running, the 2019 Digital and Social Media Excellence Award was won by Goodwood who worked with seven influencers across the season to engage a younger demographic and reach new racegoers. The judges were delighted by the stories generated, which helped drive awareness and ticket sales.
Goodwood also submitted its work on Diversity and Inclusion with the Magnolia Cup campaign which saw Khadijah Mellah become the first jockey to ride a winner in the UK wearing a hijab, reaching 7.3 billion people in the press and on social media around the globe. Goodwood was also nominated as a finalist for Operational Excellence with the stylish Earl’s Lawn, an innovative Ibiza styled new space ‘On the Roof’, which was brilliantly received by racegoers.
Adam Waterworth, Managing Director of Sport at Goodwood commented; “We are delighted to have been awarded the Digital and Social Media Excellence Award at this year’s RCA Showcase Awards.
“Social Media has become a huge platform for building awareness of the brand and the team have worked hard utilising influencers who are authentic but help showcase some of the incredible racing, fashion and events we host here at the racecourse.”
Tickets have gone on sale for the much anticipated 2020 season at Goodwood Racecourse, with early bird ticket opportunities providing the ideal Christmas present. Opening Saturday commences the season on 2 May, before the May Food and Racing Festival (28-30 May), Three Friday Nights (5, 12, 19 June), The Qatar Goodwood Festival (28 July – 1 August), and August Bank Holiday (28 – 30 August).
For the full fixture list and ticket and hospitality offers, please visit Goodwood.com or call the Ticket Office team on 01243 755055.